A large-scale client sought to scale their digital advertising efforts while maintaining a strong return on ad spend (ROAS) across multiple channels. They required expert management of a substantial budget across various campaigns to achieve aggressive revenue targets.
Challenges
1. High Competition: Operating in a crowded market with rising cost-per-click (CPC) rates.
2. Diverse Product Lines: Needed tailored campaigns for different product categories and target audiences.
3. Performance Optimization: Ensuring budget efficiency while scaling campaigns.
Strategy
1. Campaign Segmentation:
• Created granular campaigns for each product category and target audience.
• Designed custom ad groups with tailored ad copy and keywords.
2. Data-Driven Bidding:
• Implemented automated bidding strategies using historical performance data.
• Utilized target ROAS and enhanced CPC strategies to maximize profitability.
3. Creative Testing:
• Continuously tested multiple ad creatives and landing pages to identify top performers.
• A/B tested headlines, images, and CTAs to increase click-through and conversion rates.
4. Dynamic Remarketing:
• Leveraged Google’s dynamic remarketing campaigns to re-engage users with personalized ads based on their previous interactions.
5. Geographic Targeting & Budget Allocation:
• Used performance insights to allocate budgets to high-converting regions and optimize geographic targeting.
Results
• $210 Million Managed: Successfully managed and optimized a cumulative ad spend of $210 million over two years.
• 300% ROAS Increase: Improved ROAS by 300% across core campaigns.
• Improved Conversions: Achieved a 250% increase in total conversions year-over-year.
• Reduced CPA: Decreased cost-per-acquisition by 40% while scaling campaigns.
This case demonstrates our ability to handle large budgets, optimize performance, and deliver outstanding results. PPC AdWise LLC is ready to help you achieve the same level of success!
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